Cognac is in a slump. Hennessy thinks it has a fix
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June 1, 2026
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By Jordan Valinsky, CNN New York (CNN) — At 261 years old, Cognac brand Hennessy is starting to show its age. After a pandemic-era surge in demand, the amber-colored spirit is navigating a sobering reality. Consumers, particularly younger ones, are moderating their drinking or shifting toward premium tequila. As a result, exports from France’s Cognac
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