Before Drake’s Ice Block Challenge: 10 Wild Album Release Stunts, From U2 to Beyonce to Kanye West
Music
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May 15, 2026
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Drake's Iceman landing this week, and it's far from the first major record in music history to generate hype and excitement through an unorthodox marketing gambit
Source: https://www.rollingstone.com/feed/ - Read Original
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