‘Those days are over’: These business owners say they can’t raise prices even if they wanted to

By David Goldman, CNN (CNN) — Looking out his shop window, across the street, just to the right, Paloma Clothing co-owner Mike Roach sees one of Portland, Oregon’s, most expensive gas stations. His customers can see the price, too: $4.85 a gallon. “It’ll really get people’s eyeballs popping when it goes over $5,” Roach said.