Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle

By Jordan Valinsky, CNN New York (CNN) — Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped last year, mirroring a broader industry decline as drinkers consume less beer. Executives hope the once-popular