GTMfund has rewritten the distribution playbook for the AI era
IT
Archived
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January 8, 2026
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Building software products has never been easier, so why are so many well-funded startups failing to take off no matter how good their product is? In this season finale episode of Build Mode, our guest has an answer: Startups have focused too much on product development and not enough on distribution excellence. Paul Irving is partner and […]
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