How DraftKings Uses AI to Target the Gamblers Likeliest to Lose

General Washington • September 19, 2026 •

So in 2023, DraftKings took customer betting records and built a machine learning model, a form of artificial intelligence that seeks patterns in data, to answer the question: Who was more likely to respond to promotions by gambling — and losing — more?

Source: Seattle Times WA | https://www.seattletimes.com/feed/ - Read Original

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