How Apple iPhone Ultra could become the most expensive iPhone ever launched

Apple's Surprise and Shine event on September 9 is expected to bring the iPhone Ultra, the company's first foldable iPhone. IDC puts its average selling price above $2,550, or roughly Rs 2.25 lakh, with top storage variants crossing $3,000. Here is what the iPhone Ultra price, specs, 7.8-inch folding display and supply constraints look like ahead of launch, and why the memory shortage is pushing every iPhone 18 price higher.