‘Aura farming’ began as a meme. Latin American youth have turned it into a competitive sport

By Mitchell McCluskey, CNN (CNN) — A group of rowdy spectators gathers in a public square, encircling two young men facing each other with intense looks in their eyes. The crowd points their phones at the pair, who are alternating between short dances, rhythmic movements, and striking poses. This is not a scene from “Zoolander;”