YouTube is offering creators millions of dollars, but there's one condition

YouTube is reportedly offering top creators millions of dollars to keep their videos exclusive to the platform for a set window, warning that anyone posting simultaneously on Netflix could lose brand campaign revenue and promotional support. The move follows Netflix's aggressive push to sign YouTube stars like Alan Chikin Chow and Nick DiGiovanni. Here's what YouTube's new creator payments mean for channels weighing a Netflix deal, and why advertisers matter here.