Inside the playbook used to dupe Hongkongers into making big beauty product buys

As Hong Kong customs expands its investigation into Opatra London following complaints of high-pressure sales tactics involving purchases of up to HK$100,000 (US$12,800), former employees and customers of similar beauty chains say the aggressive sales playbook feels all too familiar.
Although the UK-based luxury beauty chain – originally incorporated as Oro Gold – has distanced itself from local distributor Sayles Retail following allegations of “deceptive sales practices”, and denied any...