Instacart’s AI technology is hiking prices as much as 20% for the same item, new study reveals
General Idaho
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December 10, 2025
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By Jordan Valinsky, CNN New York (CNN) — Online grocery delivery service Instacart used AI to charge different prices for the same item, up to 20% more for different shoppers, a new report says. An investigation from Consumer Reports and Groundwork Collaborative revealed Tuesday that Instacart displayed different prices on the same household staples sold
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