As Live Shopping Blows Up, It’s a Bidding War for Auction-Fluencers
Entertainment
Archived
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August 17, 2026
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Creators are turning online auctions into addictively entertaining, seconds-long battles on platforms like WhatNot and TikTok Shop — who are fighting to retain the most popular sellers.
Source: Hollywood Reporter | https://www.hollywoodreporter.com/feed/ - Read Original
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