Serial beauty entrepreneur Sharmadean Reid builds brands for a living. Here’s how she shops for others

By Leah Dolan, CNN (CNN) — What goes into building a modern beauty business? Ask Sharmadean Reid, the British mogul with at least four under her belt. In 2009, Reid opened WAH Nails, a trail-blazing London salon that catapulted nail art into the mainstream. She went on to create Beautystack, a platform for beauty professionals