From the NFL to Startup Battlefield: How Alltroo built a brand that wins

On season one of Build Mode: Product, Meet Market, we explore what it really takes to get your product into the hands of customers. We’ve talked a lot about product-market fit, but this week we take a step back to something just as essential and far less discussed: founder-market fit.  Investors love to ask, “What’s your competitive advantage?” Usually they’re talking about moats, […]