RCB become first IPL franchise to cross $300 million in brand value

Royal Challengers Bengaluru holds the IPL's top brand value at over $300 million. This valuation reflects strong performance and fan engagement, according to a recent study. The franchise's recent acquisition by a consortium highlights its significant market appeal. The Indian Premier League's overall business value also reached $20.6 billion. Mumbai Indians and Chennai Super Kings follow RCB in brand value rankings.