Black Lake CEO’s strategy to sell AI solutions to factories: turn to food couriers

When Zhou Yuxiang, founder and CEO of Shanghai-headquartered Black Lake Technologies, wanted to sell his artificial intelligence (AI) automation solutions to millions of family-run factories across China, he came up with an unconventional strategy: hiring food delivery workers to make sales.
His entire sales team, hired from various industrial cities, survived a gruelling five-day boot camp on articulating how AI can solve specific manufacturing pain points.
“They are very street-smart,” the...