How event marketing materials are evolving to boost networking and brand recall

  Traditional promotional merchandise underperforms at industry events, with attendees retaining minimal brand recall from low-cost novelties. Businesses are shifting to larger-format, high-impact branded materials to address this ROI challenge and extend engagement beyond the event, Bagmasters reports. Bagmasters Engaging Attention and Influencing Memory The argument that larger-format, creatively designed branded materials have a greater