Throwback Idaho license plates generate millions for potato research and highways

BOISE (KIVI) — Idaho drivers are embracing nostalgia on the road, making the state’s newest retro license plates some of the fastest-selling specialty designs in Idaho history. The throwback black-and-white license plate design has sold more than 18,000 units since launching in June, adding approximately 200 sales per day. A teal-and-white version, which recreates Idaho’s […]
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