Forget logos, young people in China want ‘spiritual’ luxury

Jing Zhang, CNN (CNN) — Zirui Yang has been obsessed with shopping since junior high. “Clothes, shoes and accessories — and they always had to be branded,” the 22-year-old said student. “It started with Nike and Adidas, then moved on to Gucci and Balenciaga.” But since starting college in 2022, his retail therapy has been