Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’

By Issy Ronald, CNN (CNN) — Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address.