Why the World Cup is a ‘make or break’ moment for alcohol

By Jordan Valinsky, CNN New York (CNN) — Forget ticket sales and geopolitical tensions. The World Cup might face another hurdle: A years-long decline in drinking. A massive global sporting event should be a celebration for the alcohol industry, as people cram into bars or throw watch parties at home. Anheuser-Busch InBev, Heineken, Molson Coors