Hooters Says It Was Never Really About The Hooters

The CEO of Hooters says the chain doesn’t want to be known for just big hooters anymore. Neil Kiefer, who has been involved with Hooters since its founding in 1983 and became CEO in 1992, insists the restaurant has always been a family-friendly destination despite its famously scantily clad waitstaff. “It’s a neighborhood place that ...