Ring’s ‘Lost Dog’ Super Bowl Commercial Sparks Mass Surveillance Fears
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February 9, 2026
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A Super Bowl commercial that features Amazon’s Ring doorbell camera triggered tremendous backlash online, with many viewers worrying that it glorifies mass surveillance. The “Be A Hero In Your Neighborhood” ad begins with a video of a young girl reunited with her dog before jumping to a fictionalized preview of when her family pet went ...
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