Protein is so last year. Why fiber is the next big thing
General Idaho
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January 25, 2026
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By Jordan Valinsky, CNN New York (CNN) — Move over, protein. Fiber is on pace to be the next “it” nutrient of the year. Consumers — particularly Gen Z — are fixated on stomach health, leading to the “fibermaxxing” trend taking hold on TikTok. As people try to maximize the fiber in their meals, major
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